President & CEO,
Corporate Communications & Media Strategy
Crosswind Communications, LLC.
701 Brazos Street, Austin, TX 78701
Thomas Graham is the founder of Crosswind Media & Public Relations and for more than 20 years has helped business leaders energize their brands and achieve their business objectives through effective media and corporate communications strategies. He is an accomplished brand architect, crisis-tested media spokesperson and an expert in shaping public opinion and managing complex communications programs.
As the former head of U.S. communications for a top 10 global financial institution and practice leader in two global public relations firms, Thomas brings decades of experience helping business leaders engage effectively with their most important stakeholders. He founded Crosswind Media & Public Relations to provide clients with experienced senior counselors who are committed to helping navigate communications challenges to achieve business results. Thomas has been privileged to develop global brand strategies, direct communications of large-scale acquisitions and to prepare senior executives at Fortune 500 companies for media interviews, investor and analyst roundtable discussions and presentations before business conferences and to employees.
As the Executive Vice President of Communication & Image at BBVA USA, Thomas developed the brand strategy for BBVA Group’s U.S.-acquired financial institutions while protecting the overarching brand reputation from the issues associated with acquisition, integration and financial industry crises. While serving on the management committee, he held primary oversight of branding, investor relations, corporate communications, employee communications and executive programs. Prior to BBVA, Thomas served as a General Manager with Weber Shandwick, the world’s largest public relations agency, where he directed the firm’s Austin office.
During his 20 years of public relations, Thomas gained extensive experience in political and regulatory issues, corporate communications, brand strategy, investor relations, crisis and reputation management and media relations. His clients have included leaders in their fields and among the world’s most admired companies, including Fluor, Wal-Mart, the Project Management Institute, Atmos Energy, NRG Energy, the Texas House Republican Caucus, Vought Aircraft and The Methodist Hospital. He is a former business reporter covering local, regional and national trends in business, financial, agricultural, oil and gas and industrial sectors as well as a former communications director for a Texas State Senator. He is a member of the National Investor Relations Institute, the Public Relations Society of America, active in communications organizations, and a frequent lecturer on communications issues before students, non-profit, governmental and business associations. He is married to Tanya Fielder and they have three children.